Top 5 Social Apps in Brazil Q4 2022

The fourth quarter of 2022 saw significant activity among the top social apps in Brazil. The performance of Instagram, TikTok, Facebook Lite, Helo - Humor and Social Trends, and Auxílio Brasil GovBR reflected diverse trends in user engagement and monetization. Below, we outline the key metrics for each app, including weekly downloads, revenue, and active users.

Instagram experienced a notable increase in weekly revenue, peaking at approximately $19.7K in mid-December. Weekly downloads climbed steadily, reaching around 926K in the last week of December. Active user numbers remained relatively stable, fluctuating between 71.9M and 72.4M throughout the quarter.

TikTok showed consistent weekly revenue, averaging around $160K, with a peak of $182K in the week of December 19. Weekly downloads saw a significant rise towards the end of the quarter, reaching approximately 851K in the final week of December. Active user trends displayed a slight decline from 72M to around 70.9M.

Facebook Lite maintained a stable weekly revenue, peaking at $32K in mid-December. Weekly downloads increased gradually, hitting about 593K in the last week of December. Active users showed a slight decrease from 109.4M to 106.7M over the quarter.

Helo - Humor and Social Trends saw an upward trend in weekly downloads, peaking at approximately 403K in early December. Active users fluctuated, with a high of around 1.98M in mid-December and a low of 1.75M in the same month.

Auxílio Brasil GovBR experienced a decline in weekly downloads, dropping from 416K in mid-October to about 108K by the end of December. Active users also saw a decrease, from around 3M in early October to 2.4M by the end of December.

These insights, sourced from Sensor Tower, demonstrate the varying engagement and monetization trends among the leading social apps in Brazil during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.